Chamber Business Breakfast - February 6, 2020

Description

In this age of disruption, the only way to become a meaningful brand and rise above all the digital noise in the world is to know and understand the customer’s deepest self-interests and then to anchor your marketing strategies in this knowledge.

People believe they control their decisions, but neuroscience and evolutionary psychology research proves that there is much more at play.  When making brand decisions, humans are mostly driven by intuition and primal emotions. In branding, you must understand that there is something deeper going on at a subconscious level.

In Larche’s Human Behaviour in Branding presentation, you will take a deep dive into how the brain works with discussions on evolution, emotion, neuroscience, behavioural economics, personality traits, bias and more. You will also learn how to apply this knowledge in your branding efforts.

Come out to our February Breakfast and start your morning right with education, a delicious hot breakfast, and great networking sponsored by Canadian First Financial - Barrie

About Chamber Business Breakfast:

If you haven't had the chance to make it out to any of our past CBBs, come and see for yourself what a great opportunity networking can be. CBBs are held on the first Thursday of each month from 7:30 a.m. - 9:00 a.m. Members are encouraged to bring their flyers, brochures, business cards and other promotional material to share and display. For a nominal charge, a full hot breakfast is served.

Please Register before 2:30 p.m. on the day prior to the event. Registrations after that time may not be accepted.

If you are unable to attend, please call 721-5000 to cancel before 12:00 p.m. on the Tuesday prior to the event. Those who are pre-registered but do not attend and have not canceled will be charged for breakfast.