We make your business more competitive by helping you tell the tru story that sets your business apart.
Every brand, product or service has a core truth that makes it worthwhile. Itâ??s how you tell the story of that truth that makes it competitive and profitable. We help you uncover, define and tell the tru story that sets you apart.
Tru Story Brand Strategy & Creative delivers high level advertising agency and marketing experience at reasonable cost.
Rick Smith has spent most of his life in the advertising and marketing fields holding senior positions at some of the worldâ??s top agency brands. Trained at Ogilvy & Mather, he subsequently held Senior Vice President positions at BBDO and MacLaren McCann. He also served as Managing Director of Saatchi & Saatchi Canada and President of a division of MacLaren McCann, one of Canadaâ??s largest agencies.
Experienced in multiple categories including Finance, Technology, Health Care, Retail, Automotive aftermarket and Consumer Packaged Goods, Rick is able to apply skill and knowledge to a wide variety of business models including B2B, Retail and Consumer markets.
His Clients and colleagues see him as a dynamic leader who generates ideas and has the drive and experience to bring them to life through flawless execution.
Call him if youâ??d like to talk about how to make your business more competitive. 705-994-4811.