Description

The Power of the Inbox: How Email Marketing Can Boost Your Audience Engagement

What is the first impression you give when they see you in their email inbox? see you there, what do they do?

This informative and entertaining session will take you through five keys to effective email marketing while answering these “burning” questions:

• What is the purpose of email marketing? (Hint: it’s not sales)
• What is an engaged email marketing campaign look like?
• What can email marketing do for your organization? (Hints: drive people with great content, automate & streamline member “education”).
• How to save time planning and creating great content.

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this session experience will give you the keys to the most effective marketing you can do: email marketing.

It is strongly recommended your organization take a serious look at your email metrics and email marketing strategy. If you employ the tips and best practices offered in this session, you will lower your spam rate and increase reader engagement!

Bring your questions & business cards and be prepared to have fun!

Known as the Small Business “Chief Marketing Officer”, Javed S. Khan brings over 20 years of corporate experience and 8 years of successful small business ownership. Javed is the founder and President of EMpression: A Marketing Services Company, an advisory based full marketing services firm focusing on the small to medium size business entrepreneur. He is also an accomplished & engaging speaker, voice over talent, and as an Accredited Authorized Local Expert for Boston based software firm, Constant Contact.

We all need to find a healthy balance between business and family life. With so many demands on your time at the beginning and end of the workday, the Chamber offers a lunchtime networking event that will allow you to network without taking you away from your valued family time. With unique and fun activities designed to encourage meaningful interaction amongst members, Lunch N Learn is the best lunch you'll have all month! Join us for our monthly lunch in the fabulous Getaway Restaurant at OLG Slots at Georgian Downs! The food will be delicious, the atmosphere will be cozy, and your Events Committee will make sure that you get the most out of each event!

Please Register before 10:00am on the day prior to the event. Registrations after that time may not be accepted.

If you are unable to attend, please call 721-5000 to cancel before 12:00pm on the Monday prior to the event. Those who are pre-registered but do not attend and have not canceled will be charged for lunch.