Now more than ever, having a solid brand strategy in place is critical to your company's success. Brand is more than just your logo and business card; it is how you want your customers to see you. Your brand represents your company values and culture, enabling you to make a real connection with your customers. 

Humans are visual creatures; most of us process information based on what we see. This is why social media platforms and search engines rank photos and videos higher in their algorithms. Having strong visuals associated with your brand will make you stand out and help you connect quickly with your target market. 

In this workshop, we will look at enhancing the visual component of your brand, exploring a variety of free marketing resources and highlighting how you can put them to work for your brand, no matter your graphics skill level.

About the Speaker:

Kayla McCarville, Barrie Chamber of Commerce
Kayla holds an Honours Diplomas focused in Advertising and in Digital Photography and Imaging from Georgian College. She has worked in advertising and marketing for over a decade, using her varied skill set to benefit both her customers and her employers. Since joining the Barrie Chamber, Kayla has taken many steps to focus the organization's brand, refining the visual messaging, developing brand standards and guidelines, building the online presence, and ensuring that brand is top of mind for the whole team. She has continued her education on the subject, taking many courses to hone her skills, regularly collaborating with other experts, and flexing her design muscles through volunteer work.