FREE WEBINAR: Under Reviewed: How Barrie Area Businesses Can Up Their Google Game

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There's never been more reason to reflect on how your business attracts and builds loyalty with customers than the chaos of 2020. Independent market research firms (and Barrie Chamber members), X Tabulate and SRG, saw an opportunity to support the recovery and reinvention of local businesses by combining forces to deliver useful insights and practical recommendations to this end.

Project "Under Reviewed" quantitatively and qualitatively analyzed 1200 Google reviews of hard-hit B2C "north of hwy-7" businesses to determine what best practices are (and are not) being consistently followed, and what factors are most strongly correlated with the best (5-star) and the worst (1 and 2-star) reviews.

Attendees can expect to gain more than one actionable insight for how to "up their Google Review Game" and attract more customers in 2021 from this presentation. Attendees will also be provided with a full report on the findings and recommendations that came of project Under Reviewed.

Stephanie Ruth Grimbly, SRG

Steph is a 'human-centered strategist'. She balances traditional business strategy principles with emerging innovation practices to develop “quality ideas” (customer-centric business strategies) for Canadian enterprises. Over the entirety of her dynamic career, particularly during her time as a sales professional in the Telecommunications industry and as an MBA student at Rotman School of Management, Steph has gained deep insight into the complexity of human behaviour. Simultaneously, Steph has earned a reputation for creative outside-the-box thinking. As a result, she has developed a powerful perspective on how to tackle persistent challenges, design superior strategies and achieve stand-out success.

Peter Csizmadia, X Tabulate Inc.

While he has always been an early adopter of new technology, Peter's real passions are Numbers and Data; seeing patterns emerge from streams of data, watching seemingly disparate pieces of information coalesce to form answers to questions that may in turn create newer, deeper questions, and then finding new ways to coax answers out of those.

Since his initial foray into Market Research in 1996, he has been involved in more than 1,900 market research projects, working with a wide range of clients, both large and small, in North America and Europe in many different market segments including: automotive manufacturing; broadcasting; entertainment; finance, credit and investment; food and beverage; various levels of government; information technology; insurance; packaged goods; pharmaceuticals; professional associations; professional sports; real estate; sponsorship; telecommunications; and travel and leisure.

His involvement with these projects has ranged from initial project & questionnaire design to final presentation of findings -- and everything in between.

In 2001, five years after entering the field, Peter founded X Tabulate Inc., a Market Research consultancy with a focus on (not surprisingly) Numbers and Data, to provide an even broader range of clients access to the knowledge and data processing expertise of someone who thrives at the intersection of Technology and Market Research.

His specialty is turning clear data collection and analysis -- from automated tracking studies to thorny customized challenges -- into a seamless turnkey process.

He also considers himself to be one of the fortunate few, as he does for a living that which he loves doing.