As we have all moved to more online activity in recent months, we are looking for new ways to stay top of mind for our existing customers and to reach new markets. Social video can put your business ahead of the curve by taking advantage of the algorithms created by social platforms.

A professionally created video can do wonders for your brand, but social video will keep the conversation going in between marketing campaigns. With video, you can showcase your products and services while building a connection with your audience. Use social videos to introduce your team, show how friendly they are, highlight their expertise, and make your business more relatable.

Our experts for this workshop will explain why platforms want you to include more video content, and also how to make your self-produced videos better and more engaging.

About the Speakers

James Martin - Owner & Creative Director of Magic Cut Media 

James has never been shy of the stage when it comes to performing having a background in Piano, Voice, Guitar, Violin, Theory, and Speech Arts with the Royal Conservatory of Music, professional levels of dance with the Royal Academy of Dance & the Imperial Society Teachers of Dance, as well as working behind, in front, and on the stage in numerous stage productions. James is also a graduate from the Film Production program at Toronto Film School with 8+ years of videography and event work.

Throughout Sarah's 30 year career she has worked with the "big" print directories and managed online directories. Sarah has a wealth of education, knowledge and experience in all areas of marketing with a focus on main search engines, directories and social media platforms. Working in this ever changing industry, especially as it transformed from print to the online world, has been very exciting for her, and she is more than willing to share the secrets to successful online and face-to-face marketing with you.