BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200326T170000Z
DTEND:20200326T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:FREE WEBINAR: Virtual Learning Series Part 1: Social Media
DESCRIPTION:To support businesses during the COVID-19 pandemic\, the Small Business Centre and our Digital Main Street Digital Service Squad present a three-part webinar learning series designed to empower businesses to use digital tools to their advantage during this time.\n\n			Part 1 of the Virtual Learning Series will be hosted by Melissa Pauli-Cardoso\, Social Media and Team Lead for the Digital Service Squad. In order for business owners and entrepreneurs to take advantage of this unprecedented "down time"\, the topic of social media will be broken down into four key components:\n\n			1) Preparation\n\n			2) Creation\n\n			3) Implementation\n\n			4) Track & Monitor\n\n			Building on the four points listed above\, Melissa will share four key activities and a case study on how to effectively reach these objectives:\n\n			1) Awareness\n\n			How to reach further on your platform than your Barrie audience\n\n			2) Engagement\n\n			Engage with your current and potential audience\n\n			3) Data Collection\n\n			Conducting metrics and analytics reports your platforms\n\n			4) Website Traffic\n\n			Create a call-to-action (CTA) for your website visitors i.e.\, sign up for your blog or loyalty program
X-ALT-DESC;FMTTYPE=text/html:<table width="95%">\n	<tbody>\n		<tr>\n			<td>\n			<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 16px\; text-size-adjust: 100%\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; line-height: 1.7\; color: rgb(102\, 102\, 102)\; font-family: Montserrat\, Helvetica\, Arial\, Lucida\, sans-serif\; text-align: center\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; font-weight: 700\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\;">To support businesses during the COVID-19 pandemic\, the Small Business Centre and our Digital Main Street Digital Service Squad present a three-part webinar learning series designed to empower businesses to use digital tools to their advantage during this time.</em></span></p>\n\n			<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 16px\; text-size-adjust: 100%\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; line-height: 1.7\; color: rgb(102\, 102\, 102)\; font-family: Montserrat\, Helvetica\, Arial\, Lucida\, sans-serif\; text-align: center\;">Part 1 of the Virtual Learning Series will be hosted by Melissa Pauli-Cardoso\, Social Media and Team Lead for the Digital Service Squad. In order for business owners and entrepreneurs to take advantage of this unprecedented &ldquo\;down time&rdquo\;\, the topic of social media will be broken down into four key components:<br style="box-sizing: border-box\;" />\n			1) Preparation<br style="box-sizing: border-box\;" />\n			2) Creation<br style="box-sizing: border-box\;" />\n			3) Implementation<br style="box-sizing: border-box\;" />\n			4) Track &amp\; Monitor</p>\n\n			<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 16px\; text-size-adjust: 100%\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; line-height: 1.7\; color: rgb(102\, 102\, 102)\; font-family: Montserrat\, Helvetica\, Arial\, Lucida\, sans-serif\;"><img alt="" class="wp-image-2009 alignleft" height="228" sizes="(max-width: 236px) 100vw\, 236px" src="https://barriebusinesscentre.ca/wp-content/uploads/2019/11/Melissa-DSS-headshot-e1584969635168-300x289.png" srcset="https://barriebusinesscentre.ca/wp-content/uploads/2019/11/Melissa-DSS-headshot-e1584969635168-300x289.png 300w\, https://barriebusinesscentre.ca/wp-content/uploads/2019/11/Melissa-DSS-headshot-e1584969635168.png 466w" style="box-sizing: border-box\; margin: 0px 15px 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\; float: left\; display: inline\;" width="236" />Building on the four points listed above\, Melissa will share four key activities and a case study on how to effectively reach these objectives:<br style="box-sizing: border-box\;" />\n			<span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; font-weight: 700\;">1) Awareness</span><br style="box-sizing: border-box\;" />\n			How to reach further on your platform than your Barrie audience<br style="box-sizing: border-box\;" />\n			<span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; font-weight: 700\;">2) Engagement</span><br style="box-sizing: border-box\;" />\n			Engage with your current and potential audience<br style="box-sizing: border-box\;" />\n			<span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; font-weight: 700\;">3) Data Collection</span><br style="box-sizing: border-box\;" />\n			Conducting metrics and analytics reports your platforms<br style="box-sizing: border-box\;" />\n			<span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; font-weight: 700\;">4) Website Traffic</span><br style="box-sizing: border-box\;" />\n			Create a call-to-action (CTA) for your website visitors i.e.\, sign up for your blog or loyalty program</p>\n			</td>\n		</tr>\n		<tr>\n			<td>\n			<p style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 16px\; text-size-adjust: 100%\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; line-height: 1.7\; color: rgb(102\, 102\, 102)\; font-family: Montserrat\, Helvetica\, Arial\, Lucida\, sans-serif\; text-align: center\;"><img alt="" class="alignnone wp-image-2162" height="115" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/7a.-DMS-CIAB-Logo_Web-300x300.jpg" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="115" />&nbsp\;<img alt="" class="alignnone wp-image-2161" height="50" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/OBIA_4C-300x112.png" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="134" /><img alt="" class="alignnone wp-image-2158" height="79" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/NEW_Ont_logo_blk-300x140.jpeg" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="169" />&nbsp\;<img alt="" class="alignnone wp-image-2160" height="30" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/TABIA-Logo_logo-3125-300x60.jpg" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="150" /><img alt="" class="alignnone wp-image-2159" height="73" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/SBEC-Logo-Partners-300x117.png" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="187" />&nbsp\;<img alt="" class="alignnone wp-image-2157" height="97" src="https://barriebusinesscentre.ca/wp-content/uploads/2020/03/DB-Logo-300x293.png" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; text-size-adjust: 100%\; vertical-align: baseline\; background: transparent\; max-width: 100%\; height: auto\;" width="100" /></p>\n			</td>\n		</tr>\n	</tbody>\n</table>\n
LOCATION:ZOOM
UID:e.2454.4691
SEQUENCE:3
DTSTAMP:20260406T233116Z
URL:https://business.barriechamber.com/events/details/free-webinar-virtual-learning-series-part-1-social-media-4691
END:VEVENT

END:VCALENDAR
